オトコ心はむずかしい!?男の子ウケ確約のモテ浴衣講座

Summer is the season for yukata, and you want to impress your boyfriend by showing him how cute you look in a yukata, but you don't know what kind of yukata to choose! For people like you, we are holding a popular yukata class that is sure to be a hit with boys!

Why boys love yukata

Boys love seeing girls in yukata because it makes them look more ladylike than usual. Because Western clothing is easier to move in than Japanese clothing, the ladylike behavior required when wearing Japanese clothing is unnecessary. On the other hand, girls in yukata behave more naturally and ladylikely than when wearing Western clothing, or at least they seem to expect it, which is why boys instinctively get excited and thrilled. The power of yukata magic is immense; just wearing a yukata can make anyone look several times more cute! The reason boys love yukata is probably because not only the appearance of girls in yukata, but also their behavior evokes the inherent beauty of Japanese people.

A big hit with boys! What is a popular yukata?

Enhance the potential of your yukata and choose a popular yukata that will surely capture the hearts of men. To ensure you hit the essentials, choose a base color of navy blue or white, and a subdued pattern that's not too flashy, doubling the yukata's appeal. Choosing the colors of your obi and geta sandals from the same colors as the yukata's pattern will ensure a cohesive look. If you choose a yukata with fewer colors, yellow and vermilion are easy to coordinate and are very popular. Light blue and pale pink yukatas are also popular among men. If you're having trouble choosing on your own, we recommend buying pre-made sets or asking a store clerk. If your yukata seems a bit plain and boring, you can add an accent with an obidome or wear a nagajuban with a patterned half-collar underneath to create a summer kimono look, exploring your own unique style of "gentleness." Be careful, though, as overly unique designs will stray from the theme of a "popular yukata"!

Silver-threaded yukata with a different weave - Navy blue with floral circle pattern

Silver-threaded yukata with a different weave - Navy blue with a floral circle pattern 4,900 yen (tax included)

High-quality, uniquely woven cotton yukata with a red plum blossom pattern - peony

High-quality woven cotton yukata with red plum blossom pattern - peony 5,900 yen (tax included)

Consider your hair and makeup to be ladylike.

Try to tie your hair up as much as possible to show off your nape and emphasize the shy sexiness that only a yukata can bring to your boyfriend's heart. Don't use too many colors in your makeup, and go for a natural, transparent look with fair skin. Don't use a lash curler (even just on the outer corners) and instead create a downward-looking look when you look down, as this will cast a shadow on your lashes and make you look sexier. To maintain a cool look even in the midday sun, use water proof or cover powder to prevent your makeup from coming off. Hairpins and other accessories are effective in adding a touch of yukata vibes, but it's best to avoid using too many other accessories and stick to simple earrings and rings. Simple is beautiful!

Be careful! You'll be disappointed by girls wearing yukata like this.

Sit on the side of the road because you're tired, or walk around as if you're wearing jeans... Even if your yukata and hair and makeup are perfect, acting like you're wearing everyday clothes will ruin your yukata look. Here's why guys love girls in yukata. I'll repeat this like a mantra: "Oshukyaka." Look up "Oshukyaka" in a dictionary and you'll find definitions like "quiet, refined, soft, and tasteful." Unfamiliar geta sandals can be tiring, so take a few extra breaks! He'll probably be happy to join you for tea. Even if you walk more slowly than usual, take narrow, inward steps and say, "My feet hurt, can you hold my hand?" He won't mind how slowly you walk. Seeing you struggling in an unfamiliar yukata will stimulate a guy's protective instinct (the desire to protect). Be cute and affectionate with him.

Will I be cute tomorrow too?

One thing to be careful about on a yukata date is when you return home. If you have the next day off, you'll definitely want to stay together until morning, but if you can't dress yourself, it might be better for you to end the date at the right time. It's heartbreaking to part ways with him in your yukata while you're still so in love, but the next day, making him wait for you, only to see you sweating and wrinkled while watching an online video, will be an immeasurable shock to him. Why not leave him with just your cute appearance in his memory and suggest, "Can we meet again tomorrow?" Sending him a thank-you LINE message and a photo of you both in your yukatas after you get home will keep him basking in the afterglow of your date for a long time. It'll make him even more excited for the next time you see each other!

Men look for "sexiness" and "a contrast with everyday life" in women wearing yukata. Why not try cosplaying in a yukata to add a touch of the extraordinary and play the role of the "gentle woman" that men desire? There's no doubt that it will bring you closer to him.

ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

To the brand page

A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.