今年の夏は浴衣でおでかけ!かわいい浴衣を着こなしておしゃれ上級者に♡
Yukata is something we don't often get a chance to wear in our daily lives, so it tends to be something we only wear "during this summer season." So why not enjoy it to the fullest "now"? Get excited about choosing accessories and coordinating outfits that are unique to yukata! Get excited when you try it on! Experience the excitement that will make your heart flutter!

What is the origin of yukata?

Yukata is a type of Japanese clothing that can be enjoyed casually.

Do you know the origin of the familiar "yukata"?

Who started using it and for what purpose?

It is said that during the Heian period, aristocrats began to wear it when taking a bath.

Bathing at that time was different from bathing today in that it did not involve "immersing oneself in water."

It was a "steam bath" style bath where multiple people would bathe at the same time.

Since people were exposed to the steam naked, they began to wear yukata to prevent burns, absorb sweat, and hide their nakedness.

Later, yukata, which are breathable and absorb sweat well, came to be worn after a bath or before going to bed, and in recent years, they have become more widely popular as they are worn outside for outings and festivals.

Actually, it suits you! Recommended items that go well with yukata!

This is the season when opportunities to wear yukata increase.

While you're at it, you'll want to enjoy a stylish outfit that matches your yukata, right?

Let's introduce some cute accessories that go well with yukata.

<How about wearing a hairpin to accompany your upstyle?>

Even I, who usually wears Kanzashi,

For everyday use, people tend to choose glass bead hairpins or simple hairpins...

On special occasions when you wear a yukata, you might want to try something big and flashy, or something you wouldn't normally choose.

[Floral Kikumochi Hair Ornament]

The sweet pastel colors are gorgeous and the round shape is very cute.

The tassels, which are all the same color, are shiny and gently sway, catching the eye.

This is a voluminous item that will enhance your yukata look even more.

[Fiona Hairpin]

The long and short shafts of the hairpin are connected by a ball chain, which can be removed and used as separate hairpins.

You can wear it as a necklace with the beads on top, or wrap it around your wrist as a bracelet.

This is a great item that can be used for 4 or 5 purposes! The many beads will create a gorgeous effect.

<Are you having trouble with your luggage when wearing a yukata?>

It's hard to match your usual bag, but you still want to carry all your belongings! That's when a drawstring bag comes in handy.

[17th generation Kodayu Wicker Bamboo Basket Drawstring Bag - Moonlight Sunflower]

This refreshing cotton drawstring bag has a cool design that's perfect for summer. The gusset is made from bamboo, making it very durable, and it has a large capacity that can easily fit a small plastic bottle. It will elevate your yukata look.

<Your obi will also look cute!>

"I want to wear a yukata, but I don't have an obi..." "It seems difficult to do it alone" These problems can be solved with a "pre-made obi".

[Pre-made Butterfly Obi - Peach x Rose]

It is designed to be wrapped around the torso and then the built-in ribbon is inserted. The ribbon is pre-shaped, so it can be worn for long periods of time without losing its shape.

Introducing recommended yukata that you can easily enjoy!

If you're looking to buy a yukata, now's your chance! Get one at a great price before the festivals and events start.

My recommendation is the yukata from [The Ichi].

・A store specializing in "cute and sophisticated" yukata

・One-of-a-kind original yukata

-Affordable pricing -All three of these great features!

You're sure to find a wonderful piece just for you.

Sets and other items are also on sale at reduced prices, so why not get your yukata ready for this year?

Women's Yukata with a Super Cool Weave - White Lilies on a Moonlit Night hiyori Select | Silver-threaded Variegated Weave Women's Yukata - Thousand Stripes and Double Cherry Blossoms Women's Yukata with Cool Weave - Fresh Greenery and Parakeets Extremely cool woven women's yukata - Red dyed lily of the valley

summary

What did you think of the introduction to yukata?

The Ichi's yukata allows you to enjoy fashion in your own style even when wearing traditional Japanese clothing, which you don't normally get to do.

We have a wide selection of items for both men and women, as well as for children!

Please use this as a reference when shopping.

ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

To the brand page

A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.