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Japanese culture to the world

変わり織浴衣-ねりきり看板娘

Wear a yukata with modern patterns and colors in style!

Unique woven yukata - Nerikiri poster girl

This design features sweet chestnut and off-white neriki. Try creating a chic atmosphere and feel like you're the poster girl for a nerikiri shop.

[Nerikiri Poster Girl]

Unique woven yukata - Nerikiri poster girl

Uniquely woven yukata - Nerikiri Komachi

The design features canary-colored and plum-colored nerikiri. Imagine stuffing your cheeks with cute nerikiri and add a touch of youthfulness to your everyday look!

【【Nerikiri Komachi】

Uniquely woven yukata - Nerikiri Komachi

Uniquely woven yukata - Nerikiri Otome

The design features pale wisteria and yellow nerikiri. The gentle colors create a fresh and lovely look, creating a beautiful nerikiri.

[Nerikiri Otome]

Uniquely woven yukata - Nerikiri Otome

The elegant design, which embodies the spirit of Japan, is sure to create a stylish look! Add the matching Nerikiri Wagashi obidome for a cute finish. The yukata is made of a unique woven fabric with a cool, crisp feel.
ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

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A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.