2017 hiyori Yukata Special Feature Part 1

Yukata in 2017 is sophisticated! A yukata with an elegant design will make you look like a refined woman!
When wearing a yukata, you walk with your legs together and put your hands on your sleeves, and your mannerisms somehow become more elegant! Today, we will introduce two patterns of "adult yukata" with elegant designs from wargo's original yukata "hiyori."

The first pattern is the Lily of the Valley series.

The flowing curves of this yukata give it a feminine and clean look. The lily of the valley depicted in the design is also known as "Kimikageso" (shadow plant) because it blooms close together! Why not create a Yamato Nadeshiko look this summer with a yukata with a subdued pattern?

[Purple lily of the valley]

The ink-colored lily of the valley creates a dignified impression! If you want to portray a reserved Japanese woman, this is the one for you!

Purple lily of the valley

[Red-dyed Suzuran]

This yukata features a crimson red accent amongst the elegant colors! If you want to create a soft, feminine look, this is it!

Red dyed bell orchid

The second pattern is the Margaret series.

This yukata has a refreshing white daisy design.
If you look closely at the pattern, you'll see a rabbit silhouette! It's a simple, sophisticated yukata, but it's also playful and exciting to wear. The color and pattern make it easy to match with an obi, so you can enjoy creating your own unique outfit!

[Snow Rabbit on a Tree of Crown Chrysanthemum]

Olive color is rare for a yukata! For those who want to look a step above the rest!

Snow rabbit on a tree of chrysanthemum

[Chrysanthemum and wild rabbit]

This yukata features a striking white daisy on a mature green background! Recommended for those who want to look like a mature woman!

Tree chrysanthemum and wild rabbit

All of the yukata introduced here are made of polyester, so they won't wrinkle even if you wear them for a long time, and they're very easy to care for! You can even wash them at home. Why not try out the adult yukata this summer with the Wargo original "hiyori" yukata?

ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

To the brand page

A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.