Japanese culture to the world

[The Ichi (Zaichi)] Editorial Department's Recommendation! White Day Special

The Ichi editorial team's recommendation is a special feature page where our site staff selects the most popular seasonal products for this season, regardless of brand. March 14th is White Day every year. While Valentine's Day in the West is a day for couples and families to express their love and gratitude to each other, in Japan, it is a one-way street from women to men, so White Day was created as a day for men to express their love and gratitude to women. At The Ichi, customers often choose gifts from Kasu Kobo and Kanzashi-ya Wargo, which offer a wide selection of items for women.