ゆかた屋hiyori

Hiyori is a Japanese word that means "just right," "the way things go," or "the weather." With the theme of "just right" for your lifestyle, we help you to make your everyday life more casual, free, and stylish. We help you "enjoy wearing Japanese clothing." We propose a new Japanese style that combines traditional "Japanese clothing" with "kawaii," a Japanese pop culture that is gaining attention around the world.

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A store specializing in "cute adult" yukata

”大人カワイイ”浴衣の専門店

This is a yukata specialty store that offers a new style that combines traditional Japanese clothing with "cute, grown-up" fashion.

Unique original yukata

他にないオリジナル浴衣

hiyori's original yukata textiles combine classic motifs with Japanese accents. We have a wide selection of designs, from simple to bold.

Affordable pricing

お求めやすい価格設定

By purchasing in huge quantities and collaborating with our own designers and factories, we are able to keep costs down by minimizing the number of processes.