I hope you are staying cool during this hot summer.
The heat is reaching its peak and the scorching heat continues, how are you doing?
Summer is finally here!
Don't let the heat get you down and enjoy the summer to the fullest.
August is the hottest time of the year, but it's also packed with events! Things you can only experience in summer, things that are fun precisely because it's hot, and more. You'll want to try out all the fun and activities that are unique to August.
Since ancient times, Japanese people have enjoyed the hot summer in a stylish way and used unique ingenuity to spend it comfortably. Let's take another look at the unique ways in which Japanese people "perceive summer" and "keep cool"!
firework
Speaking of summer memories,
It reminds me of the fireworks my family used to enjoy during summer vacation.
That day, the children were already halfway through dinner and seemed to be impatient.
It was so cute to see her taking the initiative to get ready,
I couldn't help being mean and making him do this and that too!
At first, they hesitated as the flames erupted, making a crackling noise, but then they started to light them one by one.
"Me too!" "Me too!"
The children sit in a circle and take turns getting fire.
Once it starts, you'll reach the last song, "Sparklers," in no time.
At the end, everyone picks up one and peers into it, waiting for the moment.
The fireball fell with a "plop" and a wisp of smoke rose,
We parted ways with a sigh.
I remember feeling a little lonely and saying, "Let's do it again" as I cleaned up.
Also, at the "fireworks festival" you can experience a spectacular display that you can't get with handheld fireworks.
Couples and families in yukata heading to the riverbank.
Lying on the bank, I looked up eagerly,
The first firework goes off with a bang.
I was surprised by the sound, which was much louder than I expected.
at the same time
I learned that "fireworks" resonate in your stomach and are felt throughout your whole body.
The fireworks that bloomed in the night sky shone brightly and grew larger and larger, as if they were raining down on us.
It's a completely different experience than what you see on TV!
I still vividly remember my first fireworks display, when I learned that fireworks are not something to be seen, but something to be felt.
Fireworks are a fun summer night, who will you enjoy them with?
We offer stylish suggestions to make your special night even more enjoyable.
We will introduce a carefully selected selection of yukatas that go well together.
Extremely cool woven women's yukata - winter camellia and white cat
Super cool woven women's yukata - Blue Hawaiian float
Extremely cool woven women's yukata - Sunshine Mom
Extremely cool woven women's yukata - emerald anemone
Summer festival
One of the summer pleasures for both children and adults,
I think Bon Odori and summer festivals will be popular.
You won't feel like it's summer unless you participate at least once a summer!
If possible, I would like to climb up a ladder!!
That's how much I love festivals.
We'll introduce some recommended items to help you enjoy the festival more comfortably and stylishly!
I'm the type of person who starts with the form, so yukata and jinbei are definitely a must.
Of course, happi coats are worn for carrying portable shrines, playing music, and playing Japanese drums at Bon Odori dances!
It looks stylish and cool.
When you actually put it on, it feels really compact and comfortable!
What's interesting here is the hairstyle!
Since you're wearing such a special costume, why not try styling your hair stylishly to match your Japanese attire?
My recommendation is "kanzashi (hairpin)."
As a kanzashi lover, my top pick for a yukata is
It's a "swaying hairpin."
The charms and chains sway just enough to give the piece a feminine and cute look.
Also, every time it sways, the light reflects off it, making it sparkle and eye-catching.
We also recommend using multiple skewer! You don't have to be satisfied with just one. Try using several skewers in a balanced way! You can enjoy the same combination in many different ways.
When wearing a happi coat, the perfect accessory is a glass bead hairpin!
This hairpin has glass beads with various patterns attached to the end of the shaft.
Although they are simple, each one is handmade by a craftsman, so you can enjoy the individual differences.
The sunlight shining through the glass balls is beautiful and perfect for summer.
The lack of unnecessary decorations means it won't get in the way of the vigorous movements of festivals. The brass shaft is durable and rust-resistant, so you can use it without worry even if you sweat.
This summer, let's master Kanzashi and enjoy the festival together!
Cherry blossom single hairpin
Traditional Knob Hairpin - Three-Color Pearl Plum Blossom - Green/Blue/Purple
Hydrangea glass bead hairpin
Bellflower and glass bead hairpin
Swimming Goldfish Dragonfly Ball Hairpin
Sudden heavy rain
You've probably heard the term "guerrilla rainstorm" a lot recently.
It had been sunny just a moment ago, but suddenly we were hit by a heavy rain and in no time we were soaked.
Just then, the sun appeared in the sky again...
This is an experience you hear a lot about at this time of year.
You may have anticipated the changeable weather and prepared a folding umbrella, but what do you do after that?
It can be a hassle when you have to bring a wet umbrella to work, school, on the train, or inside a store. While it's not a problem if you have an umbrella stand, an umbrella that's been soaked by heavy rain can drip from the tip even when folded.
It's a bit hesitant to travel with it like that. If you put it in your bag, the contents will get wet...
Putting it in a plastic bag is fine, but the noise can be a concern.
The savior in times like these is "I've always wanted this"!!
It's called the "folding umbrella bag."
This is a storage pouch for folding umbrellas.
It has a large design that fits everything, the inside is made of microfiber, and the full-open zipper makes it easy to store even a wet umbrella.
It's a great product that can be stored compactly when not in use!
Once you put it in the folding umbrella bag, you can put it in your bag!
It can also hold a 500ml PET bottle, making it convenient for storing drinks in the summer. It's also useful on days other than rainy days.
Japanese Pattern Textile Folding Umbrella Bag, Shippo - Pale Red Plum Blossoms
Japanese Pattern Textile Folding Umbrella Bag, Shippo - Warbler Green
Japanese Pattern Textile Folding Umbrella Bag, Arrow Pattern - Ebony
Japanese Pattern Textile Folding Umbrella Bag - Vertical Stripes, Indigo
sky
I like the sky.
I loved it when I noticed it.
Since I was a child, I have looked at the clouds and thought, "They look like animals."
I often looked up at the sky and thought, "The cumulonimbus clouds look delicious."
Even now that I'm a parent, I still love it.
My camera roll is full of "empty".
In Japan, the sky shows different faces depending on the season.
There are so many wonderful moments in a day that I never get bored.
Even the shape of a cloud can give different impressions to different people.
There are many scenes in the sky where special guests appear, including not only clouds but also the sun, moon, stars, thunder, rainbows, etc., and they really capture my heart.
My favorite part is the ray of sunlight shining through a gap in the big, black rain clouds!
The scene looks like an angel has descended from the sky, and you'll find yourself taking more and more pictures!
Recently, my daughter has also been imitating me.
When you spot a "perfectly round full moon" or the "gradation of the sky" that changes from pale yellow to deep purple at dusk,
Pulling at my skirt as I hurry home
"Look!" he says, pointing to the sky.
What was I in such a hurry? I was the one who had taught this child so many "beautiful skies"...
Grateful for the small hand that had made him realize this, the two of us slowly walked home that day, looking up at the sky.
When this child grows up,
It was a day when I thought I wanted to become someone who could share with the people I care about things that they like and think are wonderful, saying, "Look!"
The sky is so vast, and it is always watching over us with its arms wide open.
Many people are fascinated by the endless sky that stretches out into the distance.
Why not find your favorite and look up at your favorite sky whenever you want?
I would like to introduce some of my recommended sky-themed products.
Japanese Pattern Textile 16-Piece Long Umbrella - Sky
Yukata, Obi, and Geta 3-Piece Set - Super Cool Weave Women's Yukata - Yellow Lilies in the Summer Sky
Sheep Cloud Dragonfly Bead Hairpin
Japanese Pattern Textile 16-piece Long Umbrella - Dragon and White Clouds
Finally.
What did you think?
I have introduced some of my recommended products related to summer.
In these times, things often don't go as planned and it's easy to feel depressed, but we all want to spend every day with a smile on our faces.
We want The Ichi to put a smile on your face!
I would be happy if this feeling reaches everyone.















